WiliamJack Initiatives
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Why should they? is a community-wide campaign supporting the Proceeds of Crime Act (POCA).

The Proceeds of Crime Act gives the police and law enforcement and criminal justice agencies the powers to seize cash and other assets, which are believed to be acquired through the proceeds of crime.

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Why should they? , is a community-wide campaign that will bring together the police and other criminal justice agencies, members of the public, local businesses, the education and voluntary sector and local authorities in a true partnership approach to POCA.

The campaign, which was devised and developed by WilliamJack, was piloted and launched by West Yorkshire Police and then adopted by North Yorkshire, South Yorkshire and Humberside forces.

Why should they? was designed to create an 'us' and 'them' approach to the proceeds of crime.

The 'us' are the police, law enforcement and criminal justice agencies, local authorities, business and community groups and the vast majority of law-abiding citizens.

The 'them' are criminals who are living off the proceeds of crime - at the expense of the rest of us.

The question at the core of the campaign is - Why should they?

Why should criminals be able to live off the proceeds of their thieving, drug dealing, shoplifting, fraud and money laundering – at our expense?

    Moreover, the campaign will be :
  • wide-ranging by being relevant to every sector of the community and to every stakeholder group
  • ongoing having been designed to run continuously building as it goes
  • far-reaching enjoying a very long shelf life, and
  • highly effective by supporting POCA in a time and cost effective way


The essence of the campaign is that no POCA related event, activity or initiative will be too large or too small to contribute to and benefit from the success of the campaign. 

Other police forces and criminal justice agencies are now being invited to become partners in the Why should they? campaign.

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