The members of Go Go Crew have genuine street 'cred' and 'attitude' - but they still know right from wrong.
Public and private sector organisations are now being invited to use the Go Go Crew as the focal point for information, advertising and marketing campaigns.
This will provide an effective way to reach and influence children on healthy living and lifestyle issues including diet and exercise and to tackle sensitive subjects like stranger danger and drug, tobacco and sex awareness.
The band can also prove an asset for a wide range of leisure, education and environmental campaigns from library use and recycling to truancy and junior citizenship.
An interactive website has been launched (www.gogocrew.co.uk) and music is being produced for the band.
The Go Go Crew will also make personal appearances and do 'live' performances to promote the issues, initiatives, products and services they wish to be associated with.
The WilliamJack role
WilliamJack devised the Go Go Crew with design agency tothepoint and illustrator Owen Williams and will now be marketing the initiative to potential partners.